Tuesday, 20 March 2012

AN EVENING WITH GRAZIA FOUNDER: FIONA MCINTOSH

In association with The Manchester Fashion Network, which you can take a look at here
I attended an evening at Harvey Nichols, Manchester last night to listen the GRAZIA founder FIONA MCINTOSH.
Although the meeting was very short, I learnt a lot about GRAZIA, heightening the different requirements each country it is sold at.  An example of this is that the French market insist lots of fashion focused features whereas us Britons and the Germans enjoy a bit of everything, fashion, real life stories and celebrities etc.  Fiona announced that GRAZIA will be coming to South Africa very soon, which is a great achievement to showcase diverse ethic fashion.
So.. a lot of thought does go into the separate market requirements on an international basis, and with GRAZIA being a weekly edition to our lives, and in many cases daily with the use of digital media becoming widely available, magazines have lots a competition surrounding them. 
Fiona is a great example of how to climb the career ladder, using her journalism routes and experience to collaborate with many famous magazines and websites such as my wardrobe and ELLE UK
Transferring her newspaper experience and channelling into the fashion market successfully.

[[Take a look at the links i have created, especially the first one regarding fashion jobs and future events such as this]]

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